These weren’t always easy, but they were always fun. I was tasked with writing email shells that touted dynamically generated PPC listings from the top two current advertisers from Yahoo Search Marketing. That’s where the “dynamic” part came in. Since PPC bidding is constant, one of these emails could hold different listings from one minute to the next. (For display purposes, I’ve left these listings greeked on my samples.)

In other words, I had to sell a specific keyword (flooring, flags, speak spanish, etc.) without the benefit of specific branding while making it compelling for any number of advertisers and appealing to a broad audience. Awesome.